Prof. Dr. Danijela Lalić

Faculty of Technical Sciences, University of Novi Sad, Serbia

Danijela Lalić, Ph.D., is a full professor at the Department of Industrial Engineering and Management, Faculty of Technical Sciences, at the University of Novi Sad. She teaches undergraduate and graduate courses, both academic and professional (MBA). Her research interests include public relations, corporate communications, business communication, especially social media, and digital communications and internal communication. She is the author of over 70 scientific and professional publications. Her PR handbook (“Examples of Good Practices in Public Relations,” vols. 1–3) is widely considered an excellent guide for professionals and students who have an interest in communications. Dr. Lalic was the editor and lead translator of the textbook Business Communication Today, published by Pearson Education.

Dr. Lalic is a team member of the consulting agency Pertla Solutions, where she is involved in communication management and new media strategy development projects. Through them, she has cooperated with scientific institutions, public relations agencies, and domestic and international companies. She contributes to the development of her profession by active participation in the Serbian Public Relations Association. She is a member of the jury for national competitions and a past member of the board of managers. Also, she is a member of EUPRERA and a National collaborator for Serbia for European Communication Monitor and she is engaged in the working group for education and development of socially responsible business of the United Nations Global Compact in Serbia.